Featured Entrepreneur of the Month





My name is Tujuana Hale, I am the owner of Divine Elegance "Salon Suites", located at 1432 w. Britton Rd. OKC, Oklahoma 73114.  Divine Elegance opened it's doors  Jan 2, 2001 as a sole proprietor business, but before opening my salon, I worked at Boss Salon for over 13 years, where I gained  business experience. I decided to take a leap of faith and open my own salon. After much prayer, business classes and searching for the perfect location, God led me to a location that I looked at six months prior. A friend and I came up with the name Divine Elegance which
means DIVINE =( Inspiration from God), and ELEGANCE= class, beauty & dignity.
    
In our first location, it was a booth rental salon where we leased out chairs to stylist in an open floor concept. There were 5 stylist, a nail technician, and a massage therapist. We also had a Boutique and Toning table. Business was  great.
    
In 2004 I had the opportunity to relocate to an awesome location which had semi/ private rooms, very nice at a very good rate (favor). Again business was going well until Chesapeake brought up all the property in the area, and I was forced to look for a new location. I searched high & low for a  location. Truly I felt like throwing in the towel and getting me a spot just big enough for myself, but I got a word from God "Be Still". A couple of days later I was going to the Beauty Supply store across the street from my first salon, which had space for lease. I went to go get space just for myself, but the FAVOR OF GOD, I now have 2,300 sf.  9 Salon Suites, 4 restrooms, kitchen
Boutique and office.
    
May 7,2014 we moved back home were we originally started, but in a much larger area. I decided to go with the SALON SUITES concept, which  were in the other surrounding states, but had not hit Oklahoma yet.  SALON SUITES is the newest concept in the Salon Industry, which allow the Beauty Professional the FREEDOM & FLEXIBILITY of running their own independent business without the high cost of overhead, utilities and employees. Each SUITE comes fully equipped with everything they need to start their business.
They just bring their  tools, products and towels. With this new concept of salon ownership you get to: 
* BE YOUR OWN BOSS
* DEVELOP YOUR BUSINESS IDENTITY
* DECORATE 
* SET YOUR OWN PRICES & HOURS
* RETAIL YOUR OWN PRODUCT

OTHER AMENITIES:
* Free WI FI
* Cable
* Web page
* Client refferall program

The 13 1/2 years in business I had  many up & downs, getting  and keeping quality people. The beauty business has taken a big hit lately because of kitchen beautician and u-tube and wigs.  I have even felt like giving up, but quitting was not an option. I learned a lot of hard lessons, and many Beauty Professional have come and gone. It has made me the business owner that I am today. I than God for the opportunity and the experience.

I look forward to the Next Level, retiring from behind the chair and a chain of SALON SUITES...






Your Lucrative Launch LLC
Atlanta, GA
February 2010

Your Lucrative Launch LLC Mission: To equip and empower service-based business owners to stop trading their time for money and create lucrative streams of income that allow them to serve more people and make more money while working less.

Having started my business with my own personal funds and “bootstrapping” as many call it, one of my greatest challenges is cash flow. Not having a substantial cash reserve has resulted in missed opportunities to expand and grow the business. Also, underestimating the ebbs and flows of business has caused stress and many sleepless nights. One may have a couple of months that are off the charts followed by months where it feels like you can’t pay someone to hire you.

My advice to anyone just getting started is to know your numbers.

How much money is required to run your business on a monthly basis based on your chosen business model?

What does it look like to generate a profit in your business and not just break even?

How much money will you need to keep things going on the personal side until your business starts generating a profit?

How much cash is needed in a reserve to cover your personal needs and business operating expenses until your business starts generating a profit?


Entrepreneurship is truly a rewarding experience for me as it touches and impacts every single area of my life. Not only does it allow me to add tremendous value to my clients, partners and team members, but it also enables me to create a fulfilling life for my family. On this journey, I’ve learned so much about who I am and who I was created to be. I’ve learned to love and accept myself unconditionally, just the way I am.

~Lavada T.
Owner of Your Lucrative Launch
www.yourlucrativelaunch.com


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